Capabilities
Brand Strategy & Positioning: Defining brands through brand purpose, architecture, brand narrative and behavior, and helping sell in to key stakeholders.
Startups: Working with founders to launch new brands, including competitive analysis, consumer research, positioning, and creative development.
Strategy Leadership for Agencies: Covering key accounts, pitching new business, developing agency positioning, case studies and strategic tools.
Creative Development: Collaborating with agency or in-house creative teams to develop integrated campaigns from creative brief through execution.
Consumer Research: Leading quantitative or qualitative research – lots of focus groups and interviews, plus segmentation, tracking, and testing.